UGC

AD TITLE: HerOwn - AI UGC - The Bloating-Induced Date Canceller

AD TYPE: AI UGC (User-Generated Content style)

MY ROLE: Created this as a practice ad to demonstrate brand understanding, AI UGC capabilities, and creative strategy

STRATEGY: This ad targets a warm female audience who are already seeking solutions for bloating and digestive issues, but reframes the problem as a social confidence killer. The psychological hook is the promise of reclaiming one's social life and body confidence ("fitting into jeans," "not canceling plans") through a simple, enjoyable, and affordable intervention, positioning the product as a low-cost tool for major lifestyle change.

KEY ELEMENTS:

• Opening hook and scroll-stopper: A high-vulnerability, relatable confession: "I've cancelled three dates this month because I felt too bloated to leave the house," immediately establishing an emotional connection with users experiencing similar confidence issues.

• Core benefit or transformation highlighted: The internal health benefits (probiotics, Apple Cider Vinegar for "light & clean" digestion) are translated into external, confidence-boosting results ("fitting into jeans that have been sitting in my closet for months").

• Creative/technical execution choice that makes it authentic: The mirror scene, where the creator expresses distress while gripping her bloated stomach, is a highly specific and authentic visual depiction of the pain point before she transforms into a smiling, confident figure.

AD TITLE: Proper - AI UGC - The AG1 Taste & Price Competitor Swap

AD TYPE: AI UGC (User-Generated Content style)

MY ROLE: Created this as a practice ad to demonstrate brand understanding, AI UGC capabilities, and creative strategy

STRATEGY: This ad targets a retargeting audience—specifically former or current users of a high-cost greens powder (AG1, though not named directly in the hook, the price point implies it) who are frustrated by the cost and taste. The psychological hook is the financial relief (saving over $70/month) combined with a superior experience (tastes like green apple, not grass clippings), addressing both monetary and sensory pain points to drive a brand switch.

KEY ELEMENTS:

• Opening hook and scroll-stopper: A direct, provocative challenge against the category leader by citing the high price point and lack of results: "I was spending $99 a month on AG1 and still felt the same."

• Core benefit or transformation highlighted: Proper is positioned as a direct functional replacement (same prebiotics, probiotics, and greens) but with two distinct advantages: better taste ("not grass clippings") and tangible results (no afternoon crashes, flat stomach).

• Creative/technical execution choice that makes it authentic: The kitchen setting and the close-up shot of the powder being mixed/drank emphasize the product experience. The use of the frustrated desk worker visual before the solution is introduced maximizes the pain/relief contrast.

• Call-to-action or closing element: The powerful price justification ("less than a dollar a day") and a double-benefit closing statement ("Your wallet and your body will thank you") that reinforces the value and encourages immediate trial.

BRAND MATCH: The ad strongly matches the Proper brand aesthetic and value proposition by focusing on high-quality ingredients and efficacy while openly positioning itself as a cost-effective, better-tasting alternative to premium, established competitors, appealing to savvy, health-conscious shoppers.

AD TITLE: Lido - AI UGC - The Afternoon Slump Reframed

AD TYPE: AI UGC (User-Generated Content style)

MY ROLE: Created this as a practice ad to demonstrate brand understanding, AI UGC capabilities, and creative strategy

STRATEGY: This ad targets a cold/warm audience struggling with the common afternoon energy crash by reframing the problem from "lack of caffeine" to "dehydration and electrolyte imbalance." The psychological hook is positioning Lido not as a stimulant, but as a foundational health necessity that provides clean, consistent energy without the negative side effects (jitters/crash).

KEY ELEMENTS:

• Opening hook and scroll-stopper: A direct, high-energy address stating the relatable failure of other energy products ("made me jittery or didn't work") followed by a visual of the exhausted creator at her desk.

• Core benefit or transformation highlighted: The shift from a caffeine crash cycle to "consistent energy" and "clean hydration" achieved by proper electrolyte balance (sodium, potassium, magnesium).

• Creative/technical execution choice that makes it authentic: The use of jump cuts, on-screen text, casual home settings (kitchen, bedroom), and direct, unscripted-feeling testimonial dialogue to mimic genuine user experience and establish trust.

• Call-to-action or closing element: A clear comparison ("stop reaching for another coffee") and a direct prompt to purchase ("Link in comments to grab yours").

BRAND MATCH: The aesthetic closely matches the bright, clean, and health-focused vibe of modern wellness brands, and the messaging of replacing traditional, sugar-laden energy drinks/coffee with a "clean" hydration solution aligns perfectly with the current positioning of premium electrolyte mixes.