Video

AD TITLE: Seed - Product Animation & UGC - Synbiotic Solution for Bloating

STRATEGY: The strategy immediately addresses the common consumer pain point of bloating while elevating the product with scientific proof and clinical terminology. It leverages high-quality animation to demonstrate superior delivery technology, assuring efficacy for full-body benefits.

KEY ELEMENTS:

• Hook: Direct question addresses persistent post-meal bloating.

• Benefit: Clinically studied strains for full-body microbiome benefits.

• Creative choice: Dual-capsule animation highlights survival past stomach acid.

• CTA: Prominent website address combined with a risk-free trial.

The ad perfectly matches Seed's clean, minimalist, and science-driven aesthetic and messaging.

AD TITLE: Beam Dream - UGC-Style Video - Sleep Solution and Ritual

STRATEGY: The strategy directly targets the consumer's frustration with insomnia using a dramatic opening before pivoting to a luxurious, simple bedtime ritual. It leverages bold claims and social proof (93% report better sleep) to drive conversion and reduce purchase friction.

KEY ELEMENTS:

• Hook: Relatable visual frustration of tossing and turning.

• Benefit: Fall asleep quickly with zero morning grogginess.

• Creative choice: Milk frother mixing highlights the ritual and flavor.

• CTA: Clear product and website with "Try Risk-Free" offer.

The dark, cozy tones and focus on high-quality ritual match Beam's premium, wellness-focused sleep aesthetic.